PRIVACY POLICY

The Reformery Yoga Centre L.L.C. – Customer Privacy Notice (UAE)

This privacy notice explains how The Reformery Yoga Centre L.L.C. collects, uses, and protects your personal information in accordance with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL). It also outlines your data protection rights under UAE law.

Contact Details

Email: hello@reformerypilates.com 

What Information We Collect and Why

We collect and use the following categories of personal data to deliver services, support our operations, and fulfil legal obligations:

To Provide Services and Goods:

• Name and contact details
• Date of birth
• Purchase or account history
• Payment details (card/bank for transfers/direct debits)
• Health and safety information
• Loyalty program information
• Website/app usage and cookies
• Photos or video recordings (e.g., class footage)
• Feedback (compliments, complaints)

For Account Management:

• Names and contact information
• Account registration details
• Purchase and payment history
• Marketing preferences
• Security and verification details

For Marketing and Communications:

• Name and contact details
• Consent preferences
• IP address and location data
• Website/app journey
• Photos/videos (with consent)

For Research and Internal Analytics:

• Website and app user data
• Health-related information (if relevant to service improvement)
• IP address
• Photos and videos

To Comply with Legal Obligations:

• Identity and contact information
• Health and safety data
• Consent records

To Handle Complaints, Queries, or Claims:

• Contact details
• Account and service history
• Incident or safety records
• Health-related information (if relevant)

Lawful Basis for Processing

We process personal data under the following lawful bases defined by the UAE PDPL:

• Consent: You have agreed to the processing after being fully informed. You may withdraw your consent at any time.
• Contractual necessity: Processing is required to fulfil our service agreement with you.
• Legal obligations: We may need to process your data to comply with UAE laws.
• Legitimate interests: Where necessary for our business operations and not overridden by your data rights.

Your Rights Under UAE Law

You have the following rights regarding your personal data under the UAE PDPL:

• Right to access: Request details of your personal information.
• Right to correction: Request correction of inaccurate or incomplete data.
• Right to deletion: Request the erasure of your data, subject to lawful limitations.
• Right to restrict processing: Request limits on how your data is processed.
• Right to object: Object to processing based on specific grounds.
• Right to data portability: Request your data in a structured, machine-readable format.
• Right to withdraw consent: Withdraw consent at any time for processing based on it.

Requests will be responded to within the timeframes set by UAE law (typically within 30 days).

To exercise your rights, email us at the contact listed above.

Where We Obtain Your Information

We primarily collect personal data directly from you, either via our website, booking systems, forms, or in person at our studio.

How Long We Keep Your Data

We retain personal data only as long as necessary to:

• Deliver services
• Fulfil legal and regulatory obligations
• Resolve disputes and enforce agreements

Who We Share Information With

Data Processors:

• GoDaddy – Hosts our website and manages basic website analytics.
• Glofox – Handles member bookings, payments, and account management.
• OneDrive – Stores class images and videos securely.

Others:

• Marketing platforms or social media (with your consent)
• Public marketing channels (only with consent or anonymized)

International Data Transfers

Some of our data processors (e.g., GoDaddy) store data in countries outside the UAE. We ensure these transfers are lawful and protected by appropriate safeguards such as:

• Binding corporate rules
• Standard contractual clauses
• Jurisdictional adequacy determinations

For more details on international data safeguards, contact us using the email above.

How to Complain

If you have concerns or complaints about how we handle your personal information, please contact us at:
Email: hello@reformerypilates.com

You may also raise your complaint with the UAE Data Office if you are unsatisfied with our response.

Effective from: 01/05/2025

Last Updated: 09 May 2025